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Published: 2016-06-25 10:44:56 +0000 UTC; Views: 440; Favourites: 0; Downloads: 0
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Description FlatPack Interactive game “BallFallDown”

Client Need:

Conceptualize a way to transport marble run children’s toy in to the domain of video games. Help create the game visuals and concepts. The target audience is children age 3 – 7. The game must be a sandbox.

My role:

I acted as a concept and graphic designer, providing expertise in areas of user experience, game trends and best practices.

In the concept stage, I successfully created several visual concepts that considered 3D, 2.5D and 2D graphics; developed a UI that would accommodate large amounts of items without sacrificing user experience and ease of use. I placed high value on preserving the play area visibility and minimizing the UI intrusion. I created several types of in-game objects in different styles, to accommodate different demographics and tastes.

The solution I am most proud of is the creation of dynamic lighting utilizing pre-rendered bevels and shadows. 2 Separate graphics and a simple algorithm for dynamic layer opacity change allowed the in game objects to be properly lit.

Accomplishments:

BallFallDown released for iOS, Android and Windows.

itunes.apple.com/us/app/ballfa…

#3 in Top Paid, #1 in Entertainment, Featured by Apple multiple times and displayed on iPads in the Apple Store.

Reccomendation:

Paul Zimmer President, CEO at Cloonware LLC

Iuliana came on board to help develop the concept for our successful game BallFallDown, and we've been working together ever since. She's a consummate professional, always going above and beyond, and is smart and funny to boot (or at least, she laughs at my jokes!) Iuliana has really been more like a partner than an employee.

BallFallDown and FlatPack Interactive would never have been successful without her!

December 7, 2012, Paul managed Iuliana at FlatPack Interactive

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